Enhanced conversions for leads can benefit an advertiser in what way?
- It can track sales that happen off a website from website leads.
- It can improve the measurement of online conversions.
- It can use third-party data to improve their offline lead measurement.
- It can track sales and events that happen on a website.
Explanation:
The correct answer is: **’It can track sales that happen off a website from website leads.’** Enhanced conversions for leads offer advertisers a powerful capability to track and attribute sales that occur beyond the confines of their website, originating from leads generated online. This functionality is particularly valuable for businesses operating in sectors where conversions frequently happen through offline channels, such as in-store purchases or phone orders. By employing enhanced conversions for leads, advertisers can effectively bridge the gap between online lead generation and offline sales, enabling a more comprehensive understanding of the customer journey and facilitating more accurate measurement of campaign performance. This feature empowers advertisers to gain insights into the entire conversion pathway, encompassing interactions that transpire beyond the website, thereby facilitating informed decision-making and optimization of marketing strategies to drive better outcomes.
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